PUBLISHING
AS IT SHOULD BE

VIDEO GAME PUBLISHING FOR THE 21ST CENTURY

2024. Running a game studio is not easy. Developing a fun and engaging game is just the first chapter in your journey. Making it a commercial success and creating a sustainable business for your studio is the next. This is not easy. And if you're reading this, chances are that you have experienced this too.

We started Re-koup because we wanted to create something for the modern game studio by offering publishing services tailored to the future of the gaming industry. 

Our mission is to help game devs with the business side of shipping a game, and supporting the long tail business, for them to become an independent and profitable studio.

We achieve this by executing tailored commercial plans and by leveraging our knowledge, experience, and network from years working at indie- and major publishers.

Independent studios get their own in-house publishing team, helping them maximize their current business and building and promoting their studio brand.

And we do this while working in the background, under the studio's flag, fully reporting to them. 

This is what we call - Publishing as it should be.

COD: Modern Warfare 1-3 // COD: Modern Warfare (2019) // COD: Black Ops 1-3 // Crash Bandicoot™ N. Sane Trilogy // Destiny 1-2 // Diablo 3 // Dune: Spice Wars // Guitar Hero // Heartstone // Metal: Hellsinger // Overwatch // Sekiro // Starcraft 2 // Tony Hawk's Pro Skater // World of Warcraft // + many more...

At indie- and major publishers such as Activision Blizzard, Tencent and Funcom. 

The team has, during their years in the gaming industry, held multiple senior positions within marketing, sales, and business development.


A FEW OF THE AMAZING
STUDIOS WE SUPPORT

Gamious
"Since we started our studio back in 2011, keeping our independence and creative freedom has always been key. Re-koup got that right away. Their hands-on support lets us focus on making games while they’ve boosted our business and found new growth opportunities. All without us giving up control or taking on financial risk with their performance-based model. They really feel like part of our team, and we are super happy to be working with them."
Embers
"Rare are the moments in life when you meet people who you know are different. You realize this almost instantly, and you immediately know that you want them by your side. The folks at Re-koup fall into that category. Self-publishing games is tough, and being alone and inexperienced is the last thing you want. Re-koup not only has the experience, knowledge, and expertise to guide and push you, but they’re also great partners to work with. They think outside the box and aren’t afraid to be bold when necessary."
Old Apes
"Our team's all about making games, so letting Re-koup handle the business side was a game-changer. We kept full creative control, and they’ve been totally transparent by always reporting back to us and making sure everything aligns with our vision before executing. Their performance-based model made it a no-brainer. No upfront costs, no financial risk. They didn’t just help out; they’ve been key in growing our studio's brand and revenue. Just look at the results we have achieved!"
Active Fungus Studios
"Working with Re-koup is great. Our communication is really honest and open, and they helped us a lot with the long-term sales of our game. This was our first self-published game, and we made a lot of mistakes on the 1.0 release. But they helped us get the game to a lot more players than we would have reached without them. Thanks to their support, we've been able to focus on developing the sequel with more confidence, knowing our first game is still reaching new audiences and generating new revenue."
NEW PARTNER ANNOUNCEMENT

Boost your game’s visibility with
Re-koup + Keymailer!

At Re-koup, we're all about teaming up with awesome partners to help your game and studio reach new heights. What better way to do that than by putting your game in front of influencers, press, and promoters?

With our Long Tail Revenue Services, we focus on boosting sales and player acquisition for shipped games, and now we’re adding Keymailer’s powerful influencer and press platform to the mix. Together, this partnership is the perfect combo to make sure your game gets the attention it deserves.

And here’s the exciting part: every new studio that signs up for our Long Tail Revenue Services gets a free Keymailer campaign worth up to 500 EUR/USD to kickstart your success. No strings attached (seriously, it’s all upside!).

At Re-koup, we’re here to empower indie devs and make publishing easier, so you can focus on what you do best: making awesome games. Join us and be part of “publishing as it should be.”

OUR SERVICES

01. SELF-PUBLISHING SUPPORT

Are you looking for extra support to help take your game to the market?
Or perhaps you just want to focus on creating your amazing game while leaving the commercial work to someone else?

If you have already managed to secure funding for your project, but feel you need help with anything from creating and executing a GTM plan, marketing, PR, distribution, 1st-/3rd-party relations, partnerships or influencer marketing. Then we got your back.
OUR SERVICES

02. LONG TAIL REVENUE SERVICES

Have you already shipped your game? Not got the traction you
hoped for? Or perhaps you’re not able to handle the success on your own and feel like you might be missing out on opportunities?

Our performance-based commission model makes sure you can scale up your team with your very own in-house senior Sales/Biz dev team. We only take a commission on the revenue we manage to increase. No upfront fees or any other charges. Zero risk. Just reward.
OUR SERVICES

03. FUNDRAISING &
SELF-PUBLISHING SUPPORT

Have an amazing idea for a new game? Or perhaps you need additional funding for your new game in order to complete it?

In that case let us help you. We carefully evaluate your game and present selected titles to our network of investors. If we manage to secure funding for you, then Re-koup stays on the project as your dedicated in-house publishing team.
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Self-publishing Support
Long Tail Revenue Services
Fundraising & Self-publishing Support
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CONTACT US

Interested in knowing more?
Send us a message and let's talk!

Re-koup HQ is in Stockholm, Sweden.

LATEST NEWS

Learn more about Re-koup, some of our results so far with our Long Tail Revenue Services, and why we believe publishing needs to change.

The whole concept of Re-koup is to rethink the relationship between the publisher and the studio. It is time we put the game studios first. Join us in our pursuit of "publishing as it should be".

Click here to read more at Gamesindustry.biz.

In November 2023, Re-koup partnered up with Old Apes to help them increase player base and maximize revenue intake on their game Papa’s Quiz released in 2020 with our Long Tail Revenue Services.

The result? Papa´s Quiz had its best month ever in December 2023, by far. The December 2023 result ended up being 3x more than its previously best month, both in terms of player acquisition and revenue. December 2023 stood for 21% of lifetime sales. And best of all, this was achieved without any marketing spend.

Click here if you want to dig deeper into how this was achieved.

Strayed Lights is a beautifully crafted game by French studio Embers, but despite glowing reviews, it didn’t get the attention it deserved. In a recent article, Simon from The GameDiscoverCo Newsletter dives into the story and highlights how Re-koup is teaming up with Embers to turn things around, helping Strayed Lights reach more players and boost its long tail revenue. We’re thrilled to be part of this journey!

Read the full article here.

At Re-koup, we're all about teaming up with awesome partners to help indie devs succeed. That’s why we’ve teamed up with Keymailer to connect your game with influencers, streamers, and press.

Sign up for our Long Tail Revenue Services, and you’ll get a free Keymailer campaign worth up to 500 EUR/USD—no catch, just a great way to boost your game’s visibility!

At Re-koup, we’re here to empower indie devs and make publishing easier, so you can focus on making awesome games. Join us and be part of “publishing as it should be.”