The impact of Rekoup’s long tail revenue strategy

In November 2023, we teamed up with Swedish studio Old Apes to support their quirky and charming party game Papa’s Quiz, originally released in 2020. While the game had built a small but loyal audience, there was still plenty of untapped potential — and that’s where our Long Tail Revenue Services came in.

The goal? Help the team increase their player base and unlock more value from a game that deserved to be seen by more people.

What Happened Next

The results were better than anyone expected. Papa’s Quiz had its best month ever in December 2023 — by a wide margin.

Here’s what that looked like:

• 3x more revenue and players than its previous best month

• 21% of its lifetime sales came in just that one month

• And all of it happened without a single cent spent on marketing

This kind of success highlights what’s possible when you take a smart, strategic approach to post-launch support — without asking studios to burn through budgets or change the essence of their game.

At Rekoup, we call this publishing as it should be: putting the studio and the game first, focusing on long-term impact, and helping developers stay independent while they grow.

Learn more about how we’re supporting Papas Quiz →